Participating in a marketing campaign is a common activity of a product manager or product marketing manager. There is a lot of moving parts and players in each campaign, even a small one. It is very important to have an effective and efficient campaign management process even if you run a small number of campaigns, […]

The success of many of Software as a Service (SaaS) businesses can be driven by a variety of factors that ultimately come down to two: product and sales and marketing.  It becomes a product manager’s challenge to allocate resources effectively between product development and sales and marketing activities. Having a good analytics framework is indispensable in this situation. In […]

Have you heard about the International Software Product Management Association? Until today, we haven’t. Judging by their website, it’s a new organisation that is “an open non-profit association of experts, companies, and research institutes with the goal to foster software product management excellence across industries. ISPMA establishes software product management as a discipline in both academia and industry, […]