Good Product Manager – Bad Product Manager

Ben Horowitz is a co-founder and general partner of the venture capital firm Andreessen Horowitz. His background includes co-founding and serving as President and CEO of the enterprise software company Opsware that was ultimately sold to Hewlett-Packard for US $1.6 billion. Andreessen Horowitz has invested in over 150 companies including Facebook, Foursquare, GitHub, Pinterest, and Twitter. David […]

Product Roadmapping Software

Creating, maintaining and communicating product roadmaps is one of the key responsibilities of a Product Manager. Needless to say, “there is an app for that”. Well not one app – quite a few, and not apps but rather quite sophisticated software solutions. In this article you will find a quick overview of several product roadmap software […]

A Tool to Estimate Campaign ROI

As a product manager or product marketing manager, you often participate in marketing campaign and promotion planning as a key stakeholder. It is very important to be able to estimate your return on investment for a campaign idea quickly but also accurately. In this article you will learn how this can be done using a simple […]

Marketing Campaign Proposal, Plan and Workflow

In previous articles on marketing campaign management we discussed campaign roles and responsibilities and typical phases of a campaign life-cycle. Today we will look at a campaign proposal template, a template campaign plan, and the workflow for preparing a campaign plan. As stated earlier, the purpose of having such templates is to have a process that […]