Ben Horowitz is a co-founder and general partner of the venture capital firm Andreessen Horowitz. His background includes co-founding and serving as President and CEO of the enterprise software company Opsware that was ultimately sold to Hewlett-Packard for US $1.6 billion. Andreessen Horowitz has invested in over 150 companies including Facebook, Foursquare, GitHub, Pinterest, and Twitter. David […]
Creating, maintaining and communicating product roadmaps is one of the key responsibilities of a Product Manager. Needless to say, “there is an app for that”. Well not one app – quite a few, and not apps but rather quite sophisticated software solutions. In this article you will find a quick overview of several product roadmap software […]
As a product manager or product marketing manager, you often participate in marketing campaign and promotion planning as a key stakeholder. It is very important to be able to estimate your return on investment for a campaign idea quickly but also accurately. In this article you will learn how this can be done using a simple […]
It’s impossible for anyone who is even semi-interested in what’s happening in the world of software and hardware to miss the latest advances in Virtual Reality and Augmented Reality (AR and VR). On the AR front, Google Glass is making a stealth comeback, Microsoft is going all in with Hololens, and there are products coming up […]
In previous articles on marketing campaign management we discussed campaign roles and responsibilities and typical phases of a campaign life-cycle. Today we will look at a campaign proposal template, a template campaign plan, and the workflow for preparing a campaign plan. As stated earlier, the purpose of having such templates is to have a process that […]
Let’s start with a quote: “Sherif Mansour has 11 years of experience in software development. He is currently a Principle Product Manager for Atlassian, responsible for Confluence, a popular social collaboration tool for product teams. Areas of expertise include agile product development. Sherif thinks building simple products is hard and so is writing a simple, […]
In a previous article we discussed marketing campaign roles and responsibilities. Today you will learn about a typical campaign lifecycle that is a foundation for a campaign management methodology that works well for a small number of campaigns run by a small team but can also scale to support a larger team running many campaigns. […]
A friend who knows that I worked as a Product Manager in an eCommerce company with customers in 130+ countries asked me the other day: “So what is the role of a Product Manager in an eCommerce company and how is it different from, for example, a Product Manager in a software company?” This is […]