As product and product marketing managers we don’t need to be reminded that we need to innovate to win consistently. Most often we focus our innovation efforts on the products (services) we manage – after all, the word product is a part of our position title, isn’t it? Doblin’s Ten Type of Innovation were discovered in the late […]
According to Marc Andreessen, a co-founder of Netscape and investor in dozens of high profile companies, “Product-market fit means being in a good market with a product that can satisfy that market”. Nobody disputes the need to achieve product-market fit as a critical milestone on a journey from an idea to a profitable business, but how […]
What is the difference between Product Management and Product Marketing? This is a popular question and there is no definitive answer, simply because it differs from company to company. The infographic below shows what the team at Drift.com think about it. Personally, I am not in full agreement with this infographic. Let’s look at what AIPMM […]
TwentyEighty is one of the largest workforce development companies in the world providing, among other services, sales management and project management training. They have just released a report “Top Ten Strategy Execution Trends for 2016”. You can download the report here. For an infographic, click the following image: And here is a summary in text […]
This presentation “Planning for Export Success” was created some time ago for the New Zealand Trade & Enterprise Exporter Education Programme. It explains what an Export Plan is, covers sections of a typical Export Plan, and offers a step by step guide to creating an Export Plan. While some links and contact details it contains […]
The Project Management Institute has published and released as a free download (apparently, for a limited time) their new “REQUIREMENTS MANAGEMENT: A PRACTICE GUIDE”. It’s a 93 page document, and you can get a free copy (after filling out a form) here. The Guide is strongly integrated with the Project Management Body of Knowledge and has […]
Working remotely on a project (and even managing a project remotely) is not new but it remains a hotly debated topic. In a post on Plan.io, 11 experts from the project management and agile/scrum world shared their answers to the question “How do you feel remote work changes how teams work together?” Most of the responses suggest […]
A white paper “Product Development and Project Management Tools” published on Engineering.com is a research report based on a study with 142 participants from a number of industries (mostly architecture-engineering-construction and hi-tech) with over 50% of respondents working in engineering design and analysis or project/program management positions. 46% of respondents worked for companies launching more than […]
Ben Horowitz is a co-founder and general partner of the venture capital firm Andreessen Horowitz. His background includes co-founding and serving as President and CEO of the enterprise software company Opsware that was ultimately sold to Hewlett-Packard for US $1.6 billion. Andreessen Horowitz has invested in over 150 companies including Facebook, Foursquare, GitHub, Pinterest, and Twitter. David […]
Creating, maintaining and communicating product roadmaps is one of the key responsibilities of a Product Manager. Needless to say, “there is an app for that”. Well not one app – quite a few, and not apps but rather quite sophisticated software solutions. In this article you will find a quick overview of several product roadmap software […]
As a product manager or product marketing manager, you often participate in marketing campaign and promotion planning as a key stakeholder. It is very important to be able to estimate your return on investment for a campaign idea quickly but also accurately. In this article you will learn how this can be done using a simple […]
It’s impossible for anyone who is even semi-interested in what’s happening in the world of software and hardware to miss the latest advances in Virtual Reality and Augmented Reality (AR and VR). On the AR front, Google Glass is making a stealth comeback, Microsoft is going all in with Hololens, and there are products coming up […]
In previous articles on marketing campaign management we discussed campaign roles and responsibilities and typical phases of a campaign life-cycle. Today we will look at a campaign proposal template, a template campaign plan, and the workflow for preparing a campaign plan. As stated earlier, the purpose of having such templates is to have a process that […]
Let’s start with a quote: “Sherif Mansour has 11 years of experience in software development. He is currently a Principle Product Manager for Atlassian, responsible for Confluence, a popular social collaboration tool for product teams. Areas of expertise include agile product development. Sherif thinks building simple products is hard and so is writing a simple, […]
In a previous article we discussed marketing campaign roles and responsibilities. Today you will learn about a typical campaign lifecycle that is a foundation for a campaign management methodology that works well for a small number of campaigns run by a small team but can also scale to support a larger team running many campaigns. […]
A friend who knows that I worked as a Product Manager in an eCommerce company with customers in 130+ countries asked me the other day: “So what is the role of a Product Manager in an eCommerce company and how is it different from, for example, a Product Manager in a software company?” This is […]
Participating in a marketing campaign is a common activity of a product manager or product marketing manager. There is a lot of moving parts and players in each campaign, even a small one. It is very important to have an effective and efficient campaign management process even if you run a small number of campaigns, […]
The success of many of Software as a Service (SaaS) businesses can be driven by a variety of factors that ultimately come down to two: product and sales and marketing. It becomes a product manager’s challenge to allocate resources effectively between product development and sales and marketing activities. Having a good analytics framework is indispensable in this situation. In […]
Have you heard about the International Software Product Management Association? Until today, we haven’t. Judging by their website, it’s a new organisation that is “an open non-profit association of experts, companies, and research institutes with the goal to foster software product management excellence across industries. ISPMA establishes software product management as a discipline in both academia and industry, […]