Sales Essentials for Product and Product Marketing Managers


1 day. By mutual agreement, this course may be delivered as two half day courses.  This is an in-house course that can be delivered on-site or off-site.


This course is intended for Product Managers and Product Marketing Managers of any level who have a limited understanding of how sales teams and processes work and the inter-dependencies between product management/marketing and sales.


The sales team are your direct contact with the customer. Without a sales team you don’t get revenue and without that you don’t have a job! The better your alignment with the sales team then the more likely you are to have success with your product in the market. The day is all about seeing your role through the eyes of the sales team.

After completion of this course you will have the insights into the world of sales and real life stories of what a sales team needs from its  colleagues for the company to be successful.


  • What is sales?
  • Complex / solution sales
  • Sales and Product / Product Marketing Management in the business ecosystem
  • Goal alignment
  • Best practice support for sales teams
  • Communication skills
  • Product education and training
  • Product roadmap for sales
  • OODA loops and market Feedback
  • Review / questions


  • Printed copies of all materials and slides used in the course
  • Electronic copies of all templates and worksheets used or demonstrated in the course
  • Lunch if applicable
  • Certificate of completion
  • Credit towards the investment in other Multiplier courses


This course is a tailored training solution that will be customised for a specific customer’s needs.  Pricing is dependent on the number of participants.


tim-jonesTim is a highly experienced sales and business professional  passionate about raising the standard of sales people and teams. His experience includes working in senior sales management and business development positions and achieving sales growth rates of up to 160% in a year. Above all else he is determined that business should be a force for good and is a B Corporation ambassador in New Zealand. He spent 10 years in medical device sales where he was working with product managers aiming to launch new products into the Australian and New Zealand markets. His personal experiences of the good, bad and the ugly of the sales – Product Management relationship means this course has real world application that you can take into your own role.



Click here to email us or call us on 021-103-0194 for a free no obligation conversation about your needs.