Intellectual Property Essentials for Product and Product Marketing Managers

1 day. By mutual agreement, this course may be delivered as two half day courses.  This is an in-house course that can be delivered on-site or off-site.

This course is intended for Product Managers and Product Marketing Managers of any level who have a limited understanding of the value of Intellectual Property management as a Critical Success Factor for their products and services.

After taking this course,

• you will be able to avoid expensive and sometimes irreversible mistakes that put the success of your products and sometimes the whole business at risk
• you will be able to better manage and possibly enhance some of your business’s most valuable assets
• you will be in a good position to know when you need to engage external service providers, and do it at the right time, not too late and too early

• What business benefits does intellectual property protection provide?
• What forms of intellectual property protection exist and how do product and product marketing managers identify what is applicable?
• What intellectual property interventions are most useful at various stages of a product concept lifecycle, from a cluster of ideas to a commercially available product?
• Intellectual property issues in working with channel partners
• Intellectual property  issues in working with contract manufacturers in NZ and overseas, e.g. in China
• Intellectual property issues in creating marketing and promotion campaigns (including truthful statements, contest / sweepstakes management, comparative advertising and use of third parties’ trademarks)
• How and when to use and not use non-disclosure agreements for intellectual property protection
• Selecting a trade mark, trade mark searches (i.e. to check that a trade mark is available to use), protection and enforcement, and managing trade mark portfolios
• Domain names – value and dispute resolution options
• Licensing – getting ready to license and key issues with licensing. Managing the use of third parties (e.g. contract designers, media companies, graphic designers) when doing product development or marketing work to ensure that intellectual property is owned by the business or the business has the right to use the relevant intellectual property.
• Dealing with external intellectual property professionals (intellectual property lawyers and patent attorneys)
• What to do when you suspect an infringement of your intellectual property rights, or you receive a claim from a third party
• Creating an intellectual property culture as a key business success factor

• Printed copies of all materials and slides used in the course
• Electronic copies of all templates and worksheets used or demonstrated in the course
• Lunch if applicable
• Certificate of completion
• Credit towards the investment in other Multiplier courses

This course is a tailored training solution that will be customised for a specific customer’s needs.  Pricing is dependent on the number of participants.

Jane is one of Multiplier’s selected external providers of training courses and has specialised as an intellectual property lawyer for more than 23 years. She worked for two leading New Zealand law firms in Auckland and Christchurch before commencing her own practice as an independent barrister in 2003. She provides sound intellectual property advice to clients using her extensive background and practical focus.  Jane has worked with clients of all sizes, and understands how intellectual property fits into the different stages of a client’s growth path.

Click here to email us or call us on 021-103-0194 for a free no obligation conversation about your needs.